Job Description:
The Marketing Research Analyst researches to gather insights about market trends, customer preferences, and the competitive landscape, which informs marketing strategies.
Duties:
Conduct primary and secondary research.
Analyze data to identify market trends and opportunities.
Prepare reports and presentations on research findings.
Collaborate with marketing teams to integrate insights into strategies.
Monitor industry trends and competitor activities.
KPIs:
Quality and relevance of research reports.
Timeliness of research delivery.
Impact of insights on marketing strategies and decisions.
Stakeholder satisfaction with research findings.
