Job Description:
The Marketing Operations Manager ensures efficient execution of marketing processes and systems, optimizing workflows and data management.
Duties:
Manage marketing automation tools and CRM systems.
Streamline processes for campaign execution.
Analyze data to improve marketing efficiency.
Manage budgets and resources effectively.
Provide training and support for marketing tools.
KPIs:
Efficiency of campaign execution (time and resource savings).
Data accuracy and quality in marketing databases.
User adoption rates of marketing technologies.
Budget adherence and cost savings.
